Westgate Marketing - Elliott Cunningham » turnaround

No Dissing On the Bus

Elliott Cunningham — Thu, 13 Aug 2009 14:30:10 +0000

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get pretty tough when they are living on a “land submarine” 12 hours a day!

I realized as we pulled into venues for shows that the band members would often be wise cracking on each other, and the folks we encountered would step back in surprise at how cutting some of the remarks were. Even said in jest they had some truth and no edification.

We made a policy of “no dissing on the bus.” It was incredible to see how this small conscious effort changed the relationship of everyone on the tour, not to mention those with whom we came in contact. We also found other things to humor ourselves with and often ended up laughing together. I still think of those times as some of my fondest memories, even though we were also working our rear ends off!

Any group of people can fall into this apparently innocent practice. But it runs right up there with gossip, and it can certainly breed a very bad environment.

Many times on turn around assignments, I have found that this was one of the first cultural elements we needed to deal with to get the ship back on track. How we interact with others in the course of our day-to-day business will not only change how they feel, but it will also change how productive they are and how willing they are to work with you.

I recently read about a book written by Donald O. Clifton and Tom Rath that gives some great strategies to help influence our workplace by building relationships instead of tearing them down. Read more… How Full Is Your Workforce Bucket?

When going gets tough

Elliott Cunningham — Thu, 02 Apr 2009 16:39:58 +0000

When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting only weak products. Moreover, instead of taking a wait-and-see approach, leaders should be proactive and use data in crafting a strategy. Forbes.com

Do you wear the shoes of change?

Elliott Cunningham — Thu, 02 Apr 2009 16:25:36 +0000

And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees
Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; other leaders simply lack competence; and others in leadership positions don’t realize that influencing involves more than talking. ManageSmarter.com

Lead, Don’t Hunker Down

Elliott Cunningham — Sat, 07 Mar 2009 22:40:57 +0000

This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I began my consulting career during the S&L Crisis and Oil Collapse in Texas and it was a very similar time. As we navigated those choppy times, every organization I worked with prospered and now you can too! This week I want to share an encouraging article by Naras V. Eechambadi, Ph.D., Quaer, called “Marketers, This is Your Time to Innovate and Lead, Not Hunker Down .” Read more…