http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/ http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/#comments Thu, 13 Aug 2009 14:30:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=298
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get pretty tough when they are living on a “land submarine” 12 hours a day! I realized [...]]]> http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/feed/ 0 http://www.westgatemarketing.net/2009/04/when-going-gets-tough/ http://www.westgatemarketing.net/2009/04/when-going-gets-tough/#comments Thu, 02 Apr 2009 16:39:58 +0000 Elliott Cunningham http://www.westgateventures.com/?p=53
When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting only weak products. Moreover, instead of taking a wait-and-see approach, leaders should be proactive and [...]]]> http://www.westgatemarketing.net/2009/04/when-going-gets-tough/feed/ 0 http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/ http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/#comments Thu, 02 Apr 2009 16:25:36 +0000 Elliott Cunningham http://www.westgateventures.com/?p=48
And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; other leaders simply lack competence; and others in leadership [...]]]> http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/feed/ 0 http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/ http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/#comments Sat, 07 Mar 2009 22:40:57 +0000 Elliott Cunningham http://mary-kathryn.com/www_westgatemarketing_wp/?p=3
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I [...]]]> http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/feed/ 0