http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/ http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/#comments Thu, 27 Aug 2009 15:00:42 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=318
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy. “Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing trick or tool, it may be worthy of evaluation. But if it’s not serving your larger [...]]]> http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/feed/ 0 http://www.westgatemarketing.net/2009/08/ready-set-start-up/ http://www.westgatemarketing.net/2009/08/ready-set-start-up/#comments Thu, 06 Aug 2009 14:25:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=281
If planning is essential and story is imperative, what do you do with an idea and no beginning? Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make things happen. They still need a plan, but plans change. And a well crafted strategic plan [...]]]> http://www.westgatemarketing.net/2009/08/ready-set-start-up/feed/ 0 http://www.westgatemarketing.net/2009/08/the-worksheet-is-not-a-plan/ http://www.westgatemarketing.net/2009/08/the-worksheet-is-not-a-plan/#comments Tue, 04 Aug 2009 06:30:38 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=288
Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we never hit our plan.” One company I worked with actually took 12 months to develop the [...]]]> http://www.westgatemarketing.net/2009/08/the-worksheet-is-not-a-plan/feed/ 0 http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/ http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/#comments Sat, 07 Mar 2009 22:40:57 +0000 Elliott Cunningham http://mary-kathryn.com/www_westgatemarketing_wp/?p=3
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I [...]]]> http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/feed/ 0