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	<title>Westgate Marketing - Elliott Cunningham &#187; newspapers</title>
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	<description>Building Audience by Creating Engaging Moments</description>
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		<title>Adapting to Change</title>
		<link>http://www.westgatemarketing.net/2009/10/adapting-to-change/</link>
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		<pubDate>Tue, 13 Oct 2009 16:00:07 +0000</pubDate>
		<dc:creator>Elliott Cunningham</dc:creator>
				<category><![CDATA[Entertainment and more]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[newspapers]]></category>

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		<description><![CDATA[<img src="http://www.westgateventures.com/wp-content/uploads/icon-entertain-70-70.png" width="70" height="70" alt="" title="Entertainment and more" /><br/>Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 years and bloated upon itself, is now decentralizing again.
30 years ago there were thousands of [...]]]></description>
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