http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2010/03/theres-no-whining-in-music/ http://www.westgatemarketing.net/2010/03/theres-no-whining-in-music/#comments Tue, 02 Mar 2010 21:09:28 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=362
A friend of mine just Facebooked, “Thinking there has to be some way to unite indies rockers.” To which I replied, “If the ants ever get together, the grasshoppers are in trouble!” There’s a dirty 4-letter word that every musician must heave to succeed: work. And the work needs to be done, as my friend Tom [...]]]> http://www.westgatemarketing.net/2010/03/theres-no-whining-in-music/feed/ 0 http://www.westgatemarketing.net/2009/10/adapting-to-change/ http://www.westgatemarketing.net/2009/10/adapting-to-change/#comments Tue, 13 Oct 2009 16:00:07 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=348
Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 years and bloated upon itself, is now decentralizing again. 30 years ago there were thousands of [...]]]> http://www.westgatemarketing.net/2009/10/adapting-to-change/feed/ 0 http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/ http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/#comments Thu, 30 Jul 2009 14:00:18 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=267
This band continues to define who they are and where they are going! In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to create moments for the audience. This is true whether you are an artist selling music or a [...]]]> http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/feed/ 0 http://www.westgatemarketing.net/2009/07/take-5-for-inspiration/ http://www.westgatemarketing.net/2009/07/take-5-for-inspiration/#comments Thu, 23 Jul 2009 15:45:58 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=245
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded and released for the general market that year. Among them was Dave Brubeck’s multimillion-selling Time Out [...]]]> http://www.westgatemarketing.net/2009/07/take-5-for-inspiration/feed/ 0 http://www.westgatemarketing.net/2009/04/it-is-about-the-audience/ http://www.westgatemarketing.net/2009/04/it-is-about-the-audience/#comments Fri, 10 Apr 2009 19:38:29 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=147
The music business is an interesting animal.   I have worked in some facet of the entertainment world since the beginning of my career.   The first major event I ever did featured Christopher Cross.  While running our independent record label, I felt I was in the Groundhog Day movie watching the same car wreck over and [...]]]> http://www.westgatemarketing.net/2009/04/it-is-about-the-audience/feed/ 0