http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/10/adapting-to-change/ http://www.westgatemarketing.net/2009/10/adapting-to-change/#comments Tue, 13 Oct 2009 16:00:07 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=348
Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 years and bloated upon itself, is now decentralizing again. 30 years ago there were thousands of [...]]]> http://www.westgatemarketing.net/2009/10/adapting-to-change/feed/ 0 http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/ http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/#comments Tue, 01 Sep 2009 17:00:30 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=338
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach your audience. But right now, major media has a problem, and it isn’t necessarily the internet. [...]]]> http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/feed/ 0