http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/ http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/#comments Tue, 01 Sep 2009 17:00:30 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=338
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach your audience. But right now, major media has a problem, and it isn’t necessarily the internet. [...]]]> http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/feed/ 0 http://www.westgatemarketing.net/2009/08/everyone-in-your-company-is-in-marketing/ http://www.westgatemarketing.net/2009/08/everyone-in-your-company-is-in-marketing/#comments Mon, 17 Aug 2009 20:00:04 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=303
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great companies know that everyone is in [...]]]> http://www.westgatemarketing.net/2009/08/everyone-in-your-company-is-in-marketing/feed/ 0 http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/ http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/#comments Tue, 11 Aug 2009 16:12:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=294
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas that had “too many chefs.” I had an embarrassing moment one time when looking at a [...]]]> http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/feed/ 0 http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/ http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/#comments Wed, 15 Jul 2009 14:49:06 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=231
Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract. But emails are an effective means of building relationships with your current clients, adding to your potential client list, and [...]]]> http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/feed/ 0 http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/ http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/#comments Thu, 02 Jul 2009 14:17:40 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=222
Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up. No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating great stories. Poignant characters and a solid plot are regular Pixar qualities. The casting of just [...]]]> http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/feed/ 0 http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/ http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/#comments Wed, 24 Jun 2009 13:57:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=199
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty is in the [...]]]> http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/feed/ 0 http://www.westgatemarketing.net/2009/04/building-your-audience-preso/ http://www.westgatemarketing.net/2009/04/building-your-audience-preso/#comments Thu, 02 Apr 2009 15:19:52 +0000 Elliott Cunningham http://www.westgateventures.com/?p=37
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides of my presentation Building Audience Preso. This is a large presentation and you have to manually [...]]]> http://www.westgatemarketing.net/2009/04/building-your-audience-preso/feed/ 1