http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/07/star-trek-to-leadership-and-beyond/ http://www.westgatemarketing.net/2009/07/star-trek-to-leadership-and-beyond/#comments Wed, 01 Jul 2009 14:20:04 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=210
Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience. Not only is Star Trek good entertainment, but there are lessons to be learned from the series as well. Whether it was Captain [...]]]> http://www.westgatemarketing.net/2009/07/star-trek-to-leadership-and-beyond/feed/ 0 http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/ http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/#comments Wed, 06 May 2009 00:00:52 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=182
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F crowd, are technology oriented, and do not see the practical application of this mindset for [...]]]> http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/feed/ 0 http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/ http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/#comments Fri, 10 Apr 2009 21:06:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=150
I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking.   It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it.  One attendee contacted me and asked that I speak to their executive group about the topic, only to have the CEO decide not [...]]]> http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/feed/ 0 http://www.westgatemarketing.net/2009/04/when-going-gets-tough/ http://www.westgatemarketing.net/2009/04/when-going-gets-tough/#comments Thu, 02 Apr 2009 16:39:58 +0000 Elliott Cunningham http://www.westgateventures.com/?p=53
When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting only weak products. Moreover, instead of taking a wait-and-see approach, leaders should be proactive and [...]]]> http://www.westgatemarketing.net/2009/04/when-going-gets-tough/feed/ 0 http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/ http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/#comments Thu, 02 Apr 2009 16:25:36 +0000 Elliott Cunningham http://www.westgateventures.com/?p=48
And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; other leaders simply lack competence; and others in leadership [...]]]> http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/feed/ 0