http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/ http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/#comments Thu, 17 Jun 2010 19:47:33 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=357
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales. But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to your email list, or to take whatever action you desire them to take. This conversion is [...]]]> http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/feed/ 0 http://www.westgatemarketing.net/2009/07/who-broadcasts-your-business/ http://www.westgatemarketing.net/2009/07/who-broadcasts-your-business/#comments Mon, 27 Jul 2009 16:57:12 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=263
There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is not whether to engage, but how to engage. Many companies fail to translate themselves into the [...]]]> http://www.westgatemarketing.net/2009/07/who-broadcasts-your-business/feed/ 0 http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/ http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/#comments Fri, 24 Jul 2009 14:30:03 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=238
It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and Nielson provided. Fast forward and everyone today says that the internet has changed our behaviors. I [...]]]> http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/feed/ 0