http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/ http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/#comments Wed, 22 Jul 2009 14:46:02 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=241
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. They were trying to maintain the same infrastructure they’d had for years. And now no one [...]]]> http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/feed/ 0 http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/ http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/#comments Wed, 24 Jun 2009 13:57:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=199
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty is in the [...]]]> http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/feed/ 0 http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/ http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/#comments Sat, 07 Mar 2009 22:40:57 +0000 Elliott Cunningham http://mary-kathryn.com/www_westgatemarketing_wp/?p=3
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I [...]]]> http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/feed/ 0