http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/ http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/#comments Wed, 22 Jul 2009 14:46:02 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=241
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. They were trying to maintain the same infrastructure they’d had for years. And now no one [...]]]> http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/feed/ 0