http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/ http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/#comments Tue, 11 Aug 2009 16:12:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=294
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas that had “too many chefs.” I had an embarrassing moment one time when looking at a [...]]]> http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/feed/ 0 http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/ http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/#comments Thu, 30 Jul 2009 14:00:18 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=267
This band continues to define who they are and where they are going! In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to create moments for the audience. This is true whether you are an artist selling music or a [...]]]> http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/feed/ 0 http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/ http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/#comments Thu, 02 Jul 2009 14:17:40 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=222
Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up. No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating great stories. Poignant characters and a solid plot are regular Pixar qualities. The casting of just [...]]]> http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/feed/ 0 http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/ http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/#comments Wed, 24 Jun 2009 13:57:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=199
I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty is in the [...]]]> http://www.westgatemarketing.net/2009/06/the-beauty-of-ugly/feed/ 0