http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/10/adapting-to-change/ http://www.westgatemarketing.net/2009/10/adapting-to-change/#comments Tue, 13 Oct 2009 16:00:07 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=348
Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 years and bloated upon itself, is now decentralizing again. 30 years ago there were thousands of [...]]]> http://www.westgatemarketing.net/2009/10/adapting-to-change/feed/ 0 http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/ http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/#comments Wed, 22 Jul 2009 14:46:02 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=241
Years ago I did a research project about primary care physicians as a gateway to tertiary care. We talked to focus groups, identified problems, and developed possible solutions. The fundamental problems were…well, everything! But the doctors didn’t really want help. They were trying to maintain the same infrastructure they’d had for years. And now no one [...]]]> http://www.westgatemarketing.net/2009/07/why-healthcare-doesnt-need-a-band-aid/feed/ 0 http://www.westgatemarketing.net/2009/06/romance-and-theater/ http://www.westgatemarketing.net/2009/06/romance-and-theater/#comments Tue, 23 Jun 2009 16:24:25 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=187
The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee house experience for its customers. In the words of President and CEO Howard Schultz, there was [...]]]> http://www.westgatemarketing.net/2009/06/romance-and-theater/feed/ 0 http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/ http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/#comments Wed, 06 May 2009 00:00:52 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=182
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F crowd, are technology oriented, and do not see the practical application of this mindset for [...]]]> http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/feed/ 0 http://www.westgatemarketing.net/2009/04/change-is-inevitble-progress-is-optional/ http://www.westgatemarketing.net/2009/04/change-is-inevitble-progress-is-optional/#comments Mon, 27 Apr 2009 14:01:44 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=173
Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable change just happen to them. We have seen countless industries migrate through the revolutionary transitions of the [...]]]> http://www.westgatemarketing.net/2009/04/change-is-inevitble-progress-is-optional/feed/ 0