Westgate Marketing - Elliott Cunningham » CEO http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Wed, 18 Jan 2012 21:02:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 When going gets tough http://www.westgatemarketing.net/2009/04/when-going-gets-tough/ http://www.westgatemarketing.net/2009/04/when-going-gets-tough/#comments Thu, 02 Apr 2009 16:39:58 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=53 When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting only weak products. Moreover, instead of taking a wait-and-see approach, leaders should be proactive and use data in crafting a strategy.  Forbes.com

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]]> http://www.westgatemarketing.net/2009/04/when-going-gets-tough/feed/ 0 Do you wear the shoes of change? http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/ http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/#comments Thu, 02 Apr 2009 16:25:36 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=48 And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees
Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; other leaders simply lack competence; and others in leadership positions don’t realize that influencing involves more than talking.  ManageSmarter.com

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