http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/ http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/#comments Thu, 17 Jun 2010 19:47:33 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=357
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales. But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to your email list, or to take whatever action you desire them to take. This conversion is [...]]]> http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/feed/ 0 http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/ http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/#comments Thu, 13 Aug 2009 14:30:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=298
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get pretty tough when they are living on a “land submarine” 12 hours a day! I realized [...]]]> http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/feed/ 0 http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/ http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/#comments Fri, 24 Jul 2009 14:30:03 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=238
It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and Nielson provided. Fast forward and everyone today says that the internet has changed our behaviors. I [...]]]> http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/feed/ 0 http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/ http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/#comments Wed, 15 Jul 2009 14:49:06 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=231
Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract. But emails are an effective means of building relationships with your current clients, adding to your potential client list, and [...]]]> http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/feed/ 0