http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/10/broken-records-but-vinyl-is-growing/ http://www.westgatemarketing.net/2009/10/broken-records-but-vinyl-is-growing/#comments Wed, 07 Oct 2009 17:27:27 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=342
I got an email recently from Burnside Distribution. Here’s what they said: “Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and in the process have set up huge returns, both directly to Burnside and through our one-stop [...]]]> http://www.westgatemarketing.net/2009/10/broken-records-but-vinyl-is-growing/feed/ 0 http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/ http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/#comments Thu, 27 Aug 2009 15:00:42 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=318
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy. “Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing trick or tool, it may be worthy of evaluation. But if it’s not serving your larger [...]]]> http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/feed/ 0 http://www.westgatemarketing.net/2009/08/hope-it-sticks/ http://www.westgatemarketing.net/2009/08/hope-it-sticks/#comments Tue, 25 Aug 2009 14:37:01 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=323
I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I went to the website. What did I find? I found they had a new website. Their [...]]]> http://www.westgatemarketing.net/2009/08/hope-it-sticks/feed/ 0 http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/ http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/#comments Tue, 11 Aug 2009 16:12:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=294
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry. You can always tell the ads and creative marketing ideas that had “too many chefs.” I had an embarrassing moment one time when looking at a [...]]]> http://www.westgatemarketing.net/2009/08/redeeming-the-creative-process-syfy/feed/ 0 http://www.westgatemarketing.net/2009/06/romance-and-theater/ http://www.westgatemarketing.net/2009/06/romance-and-theater/#comments Tue, 23 Jun 2009 16:24:25 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=187
The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design! Years ago, Starbucks developers created a coffee house experience for its customers. In the words of President and CEO Howard Schultz, there was [...]]]> http://www.westgatemarketing.net/2009/06/romance-and-theater/feed/ 0 http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/ http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/#comments Fri, 10 Apr 2009 21:06:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=150
I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking.   It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it.  One attendee contacted me and asked that I speak to their executive group about the topic, only to have the CEO decide not [...]]]> http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/feed/ 0 http://www.westgatemarketing.net/2009/04/building-your-audience-preso/ http://www.westgatemarketing.net/2009/04/building-your-audience-preso/#comments Thu, 02 Apr 2009 15:19:52 +0000 Elliott Cunningham http://www.westgateventures.com/?p=37
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides of my presentation Building Audience Preso. This is a large presentation and you have to manually [...]]]> http://www.westgatemarketing.net/2009/04/building-your-audience-preso/feed/ 1