Award winning creative direction, experience and proven results
Creative Direction ~ Producing award-winning creative and directing art & graphic, music albums, radio/television commercials, films, videos and jingles. Television credits: America’s Most Wanted, Current Affair, Inside Edition, Unsolved Mysteries, CNN, Channel One, and In Sports Network. Billboard Magazine recognized outstanding performance in developing multi-market Hispanic live music events and promotions for Pepsi. Over 15 awards for creative, packaging, radio, outdoor, point of purchase from GMA, SA Advertising Federation and American Advertising Federation.
Recording Artist ~ Creative Campaign, album cover, photo shoot, online campaign. Generating national media coverage, Top 100 Artist on MySpace.
Radio Station ~ Positioning and Imaging Campaign. Improved KVRP-FM’s ranking from #16 to #11 (Arbitron rating) by recommending and making changes in programming. Supervised the purchase of several radio stations while developing/implementing the “Big Country” radio format, which grew the station in Abilene market from a .5 market share to a 2.8 market share in one year.
Live Music Producer ~ Tom Jackson Production product packaging, web strategies, creative direction. Building audience and web commerce via email, blogs and strategic content focus.
Business Strategy ~ Provide direction to The Foudation Group for strategic market planning, sales, online distribution, promotion, advertising, budgeting and forecasting. Provide Leadership and Management of marketing and sales staff in addition to web and software developers.