http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/ http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/#comments Thu, 17 Jun 2010 19:47:33 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=357
Any viable internet strategy needs to include conversion concepts. Sometimes that might be economic, as in sales. But it can also be non-economic; for instance, you may want to get people to move or migrate to pages, to opt-in to your email list, or to take whatever action you desire them to take. This conversion is [...]]]> http://www.westgatemarketing.net/2010/06/conversion-strategies-to-establish-relationship/feed/ 0 http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/ http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/#comments Thu, 27 Aug 2009 15:00:42 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=318
Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy. “Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing trick or tool, it may be worthy of evaluation. But if it’s not serving your larger [...]]]> http://www.westgatemarketing.net/2009/08/do-you-suffer-from-techno-ecstasy/feed/ 0 http://www.westgatemarketing.net/2009/08/hope-it-sticks/ http://www.westgatemarketing.net/2009/08/hope-it-sticks/#comments Tue, 25 Aug 2009 14:37:01 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=323
I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I went to the website. What did I find? I found they had a new website. Their [...]]]> http://www.westgatemarketing.net/2009/08/hope-it-sticks/feed/ 0 http://www.westgatemarketing.net/2009/07/who-broadcasts-your-business/ http://www.westgatemarketing.net/2009/07/who-broadcasts-your-business/#comments Mon, 27 Jul 2009 16:57:12 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=263
There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is not whether to engage, but how to engage. Many companies fail to translate themselves into the [...]]]> http://www.westgatemarketing.net/2009/07/who-broadcasts-your-business/feed/ 0 http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/ http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/#comments Fri, 24 Jul 2009 14:30:03 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=238
It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and Nielson provided. Fast forward and everyone today says that the internet has changed our behaviors. I [...]]]> http://www.westgatemarketing.net/2009/07/no-more-fish-in-a-bucket/feed/ 0 http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/ http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/#comments Wed, 06 May 2009 00:00:52 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=182
I have had several meetings with companies and organizations inquiring about the significance, if any, of Web 2.0 and how it applies to them. It has been very interesting that even some of those that are in the Gen F crowd, are technology oriented, and do not see the practical application of this mindset for [...]]]> http://www.westgatemarketing.net/2009/05/web-20-and-servant-leadership/feed/ 0 http://www.westgatemarketing.net/2009/04/blog-on-facebook/ http://www.westgatemarketing.net/2009/04/blog-on-facebook/#comments Sat, 18 Apr 2009 17:02:03 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=167
You can now follow my Blog on Facebook, MySpace and Twitter. ]]> http://www.westgatemarketing.net/2009/04/blog-on-facebook/feed/ 0 http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/ http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/#comments Fri, 10 Apr 2009 21:06:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=150
I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking.   It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it.  One attendee contacted me and asked that I speak to their executive group about the topic, only to have the CEO decide not [...]]]> http://www.westgatemarketing.net/2009/04/socially-speaking-how-is-your-word-of-mouth/feed/ 0 http://www.westgatemarketing.net/2009/04/building-your-audience-preso/ http://www.westgatemarketing.net/2009/04/building-your-audience-preso/#comments Thu, 02 Apr 2009 15:19:52 +0000 Elliott Cunningham http://www.westgateventures.com/?p=37
I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides of my presentation Building Audience Preso. This is a large presentation and you have to manually [...]]]> http://www.westgatemarketing.net/2009/04/building-your-audience-preso/feed/ 1 http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/ http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/#comments Sat, 07 Mar 2009 22:40:57 +0000 Elliott Cunningham http://mary-kathryn.com/www_westgatemarketing_wp/?p=3
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I [...]]]> http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/feed/ 0