http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/ http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/#comments Thu, 13 Aug 2009 14:30:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=298
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get pretty tough when they are living on a “land submarine” 12 hours a day! I realized [...]]]> http://www.westgatemarketing.net/2009/08/no-dissing-on-the-bus/feed/ 0 http://www.westgatemarketing.net/2009/07/gut-check-on-ethics/ http://www.westgatemarketing.net/2009/07/gut-check-on-ethics/#comments Tue, 28 Jul 2009 14:32:10 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=260
I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business. Over the years I served in leadership, and subsequently we have continued to wrestle with ethics in business issues. Over the last 20 years we have seen the pendulum swing back and [...]]]> http://www.westgatemarketing.net/2009/07/gut-check-on-ethics/feed/ 0 http://www.westgatemarketing.net/2009/07/star-trek-to-leadership-and-beyond/ http://www.westgatemarketing.net/2009/07/star-trek-to-leadership-and-beyond/#comments Wed, 01 Jul 2009 14:20:04 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=210
Go see Star Trek! I have always enjoyed the show, but would not call myself a Trekky. However, this installment of the franchise will not disappoint and it is a great theater experience. Not only is Star Trek good entertainment, but there are lessons to be learned from the series as well. Whether it was Captain [...]]]> http://www.westgatemarketing.net/2009/07/star-trek-to-leadership-and-beyond/feed/ 0 http://www.westgatemarketing.net/2009/04/change-is-inevitble-progress-is-optional/ http://www.westgatemarketing.net/2009/04/change-is-inevitble-progress-is-optional/#comments Mon, 27 Apr 2009 14:01:44 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=173
Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity. Tom Neff taught me that organizations must embrace and plan for change by choosing progress instead of letting inevitable change just happen to them. We have seen countless industries migrate through the revolutionary transitions of the [...]]]> http://www.westgatemarketing.net/2009/04/change-is-inevitble-progress-is-optional/feed/ 0 http://www.westgatemarketing.net/2009/04/when-going-gets-tough/ http://www.westgatemarketing.net/2009/04/when-going-gets-tough/#comments Thu, 02 Apr 2009 16:39:58 +0000 Elliott Cunningham http://www.westgateventures.com/?p=53
When going gets tough, get proactive and strategize. The inclination to immediately cut spending as a reaction to an economic decline is the business version of “fight or flight,” and can cause big problems. Instead, companies should focus on cutting only weak products. Moreover, instead of taking a wait-and-see approach, leaders should be proactive and [...]]]> http://www.westgatemarketing.net/2009/04/when-going-gets-tough/feed/ 0 http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/ http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/#comments Thu, 02 Apr 2009 16:25:36 +0000 Elliott Cunningham http://www.westgateventures.com/?p=48
And influence others to follow in your footsteps? 5 reasons many leaders fail to have lasting impact on employees Only 20% of leaders truly influence workers in a way that lasts, research indicates. Some leaders lack influence because they don’t think it’s their job to influence others; other leaders simply lack competence; and others in leadership [...]]]> http://www.westgatemarketing.net/2009/04/do-you-wear-the-shoes-of-change/feed/ 0