http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2010/03/theres-no-whining-in-music/ http://www.westgatemarketing.net/2010/03/theres-no-whining-in-music/#comments Tue, 02 Mar 2010 21:09:28 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=362
A friend of mine just Facebooked, “Thinking there has to be some way to unite indies rockers.” To which I replied, “If the ants ever get together, the grasshoppers are in trouble!” There’s a dirty 4-letter word that every musician must heave to succeed: work. And the work needs to be done, as my friend Tom [...]]]> http://www.westgatemarketing.net/2010/03/theres-no-whining-in-music/feed/ 0 http://www.westgatemarketing.net/2009/10/adapting-to-change/ http://www.westgatemarketing.net/2009/10/adapting-to-change/#comments Tue, 13 Oct 2009 16:00:07 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=348
Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has happened in music. However, my take is that the “established,” which has consolidated over the last 30 years and bloated upon itself, is now decentralizing again. 30 years ago there were thousands of [...]]]> http://www.westgatemarketing.net/2009/10/adapting-to-change/feed/ 0 http://www.westgatemarketing.net/2009/10/broken-records-but-vinyl-is-growing/ http://www.westgatemarketing.net/2009/10/broken-records-but-vinyl-is-growing/#comments Wed, 07 Oct 2009 17:27:27 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=342
I got an email recently from Burnside Distribution. Here’s what they said: “Physical sales of CDs continue to decline; I doubt anyone will dispute this. Large chains and big box stores are reducing the amount of titles they carry and in the process have set up huge returns, both directly to Burnside and through our one-stop [...]]]> http://www.westgatemarketing.net/2009/10/broken-records-but-vinyl-is-growing/feed/ 0 http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/ http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/#comments Thu, 30 Jul 2009 14:00:18 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=267
This band continues to define who they are and where they are going! In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to create moments for the audience. This is true whether you are an artist selling music or a [...]]]> http://www.westgatemarketing.net/2009/07/u2%e2%80%99s-got-show/feed/ 0 http://www.westgatemarketing.net/2009/07/take-5-for-inspiration/ http://www.westgatemarketing.net/2009/07/take-5-for-inspiration/#comments Thu, 23 Jul 2009 15:45:58 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=245
The year was 1959. No one knew what was about to happen in the field of music. But jazz music was ready to take some giant steps. Six of the most popular and/or groundbreaking albums in jazz history were recorded and released for the general market that year. Among them was Dave Brubeck’s multimillion-selling Time Out [...]]]> http://www.westgatemarketing.net/2009/07/take-5-for-inspiration/feed/ 0 http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/ http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/#comments Thu, 02 Jul 2009 14:17:40 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=222
Pixar has done it again! With great story tellers and consistent delivery, they have continued their movie success with Up. No doubt, one of the reasons Pixar scores so high with their movies is that they are dedicated to creating great stories. Poignant characters and a solid plot are regular Pixar qualities. The casting of just [...]]]> http://www.westgatemarketing.net/2009/07/pixar-wins-with-up/feed/ 0 http://www.westgatemarketing.net/2009/06/live-music-lives/ http://www.westgatemarketing.net/2009/06/live-music-lives/#comments Tue, 30 Jun 2009 14:00:21 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=214
The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope. As my good friend Tom Jackson claims, there is a “huge” difference! Indie artists and Live Music seem to be thriving, and it is only a matter of [...]]]> http://www.westgatemarketing.net/2009/06/live-music-lives/feed/ 0 http://www.westgatemarketing.net/2009/04/it-is-about-the-audience/ http://www.westgatemarketing.net/2009/04/it-is-about-the-audience/#comments Fri, 10 Apr 2009 19:38:29 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=147
The music business is an interesting animal.   I have worked in some facet of the entertainment world since the beginning of my career.   The first major event I ever did featured Christopher Cross.  While running our independent record label, I felt I was in the Groundhog Day movie watching the same car wreck over and [...]]]> http://www.westgatemarketing.net/2009/04/it-is-about-the-audience/feed/ 0