http://www.westgatemarketing.net Building Audience by Creating Engaging Moments Thu, 17 Jun 2010 19:47:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/ http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/#comments Tue, 01 Sep 2009 17:00:30 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=338
I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach your audience. But right now, major media has a problem, and it isn’t necessarily the internet. [...]]]> http://www.westgatemarketing.net/2009/09/fast-company-says-major-media-should-chill-out/feed/ 0 http://www.westgatemarketing.net/2009/08/everyone-in-your-company-is-in-marketing/ http://www.westgatemarketing.net/2009/08/everyone-in-your-company-is-in-marketing/#comments Mon, 17 Aug 2009 20:00:04 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=303
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great companies know that everyone is in [...]]]> http://www.westgatemarketing.net/2009/08/everyone-in-your-company-is-in-marketing/feed/ 0 http://www.westgatemarketing.net/2009/08/the-worksheet-is-not-a-plan/ http://www.westgatemarketing.net/2009/08/the-worksheet-is-not-a-plan/#comments Tue, 04 Aug 2009 06:30:38 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=288
Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we never hit our plan.” One company I worked with actually took 12 months to develop the [...]]]> http://www.westgatemarketing.net/2009/08/the-worksheet-is-not-a-plan/feed/ 0 http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/ http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/#comments Wed, 15 Jul 2009 14:49:06 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=231
Emails. Some businesses cringe at the thought of sending emails to their customer list. They’re afraid that their customers, like themselves, are so inundated with inbox messages that they’ll annoy the people they want to attract. But emails are an effective means of building relationships with your current clients, adding to your potential client list, and [...]]]> http://www.westgatemarketing.net/2009/07/email-campaigns-for-success/feed/ 0 http://www.westgatemarketing.net/2009/04/vision-of-small-business/ http://www.westgatemarketing.net/2009/04/vision-of-small-business/#comments Sun, 26 Apr 2009 17:15:02 +0000 Elliott Cunningham http://www.westgatemarketing.net/?p=175
Vision of Small Business Over the Next Decade – The Intuit Future of Small Business Series is an ongoing research study sponsored by Intuit and led by the Institute for the Future and Emergent Research. The research looks at the significant trends affecting small business and entrepreneurship over the next decade. [...]]]> http://www.westgatemarketing.net/2009/04/vision-of-small-business/feed/ 0 http://www.westgatemarketing.net/2009/03/can-web-20-go-to-work/ http://www.westgatemarketing.net/2009/03/can-web-20-go-to-work/#comments Tue, 10 Mar 2009 04:30:45 +0000 Elliott Cunningham http://mary-kathryn.com/www_westgatemarketing_wp/?p=6
Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In this article they have drawn six insights on how companies can best use these technologies and they identify -  Six ways to make [...]]]> http://www.westgatemarketing.net/2009/03/can-web-20-go-to-work/feed/ 0 http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/ http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/#comments Sat, 07 Mar 2009 22:40:57 +0000 Elliott Cunningham http://mary-kathryn.com/www_westgatemarketing_wp/?p=3
This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I [...]]]> http://www.westgatemarketing.net/2009/03/lead-dont-hunker-down/feed/ 0