Top of Mind

Ready, Set, Start-up

If planning is essential and story is imperative, what do you do with an idea and no beginning?

Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …

Leadership and more

No Dissing On the Bus

One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …

Online and more

Building Your Audience Preso

I recently spoke to the Tech Strategies group of the Brentwood Chamber of Commerce this February. The subject was Building Audience ~ Creating and Engaging Experience, and below is the Preso including the Strategy Canvas and the Power Point slides …

Online and more

Who Broadcasts Your Business?

There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is …

Top of Mind

Romance and Theater

The original design and intent of your business are important assets for your company. And it’s crucial that you don’t let the growth of your business squeeze out and overwrite your original design!

Years ago, Starbucks developers created a coffee …

Marketing Conundrum
Top of Mind

Marketing – The Irony and Conundrum

Marketers have allowed themselves to get boxed into being the “promotional Flyer department.” The “touchy-feely” go-to group when it needs to look good. An article from Marketing Week describes how difficult it can be the get CEOs and CFOs to …

Top of Mind

Redeeming the Creative Process SyFy

Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.

You can always tell the ads and creative marketing ideas …

Online and more

Blog on Facebook

You can now follow my Blog on Facebook, MySpace and Twitter.…

and much much more

Fast Company Says Major Media Should Chill Out

I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach …