• Develop your own Stimulus Package
    Top of Mind
    Now is the time to develop and focus your promotional efforts to create your own stimulus package and grow your business. Don’t cut off your future by hunkering down and forgetting to promote for tomorrow. Whether it is your word-of-mouth promotion via non-paid methods or full blow ad Read more...
  • Can Web 2.0 go to work?
    and much much more
    Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In this article they have drawn six insights on how companies can best use these technologies and they Read more...
  • No More Fish In A Bucket
    Online and more
    It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and Nielson provided. Fast forward and everyone today says that the internet has changed Read more...
  • Do You Suffer From Techno-Ecstasy
    Online and more
    Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy. “Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing trick or tool, it may be worthy of Read more...
  • Everyone in Your Company Is in Marketing
    and much much more
    Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great Read more...
  • Gut Check on Ethics
    Leadership and more
    I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business. Over the years I served in leadership, and subsequently we have continued to wrestle with ethics in business issues. Over the last 20 years we have seen the Read more...
  • The Beauty of Ugly
    Top of Mind
    I just received a retail catalog in the mail. You know the kind – the one with trashy jewelry, unbecoming apparel, and nick knacks to help clutter your home in easy installment plan payments. It made me wonder who would buy this ugly stuff! And then I remembered the old adage, “beauty Read more...
  • U2’s Got Show
    Entertainment and more
    This band continues to define who they are and where they are going! In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to create moments for the audience. This is true whether you are an artist selling music Read more...
  • Live Music Lives
    Entertainment and more
    The record labels tell us that the Music Business is failing and in decline. What they mean is the Record Label business is headed on a downward slope. As my good friend Tom Jackson claims, there is a “huge” difference! Indie artists and Live Music seem to be thriving, and it is only a Read more...
  • Hope It Sticks
    Online and more
    I was at my bank on Saturday. The teller invited me to go to a special online promotion at “theirwebsite.com/teller.” I noticed this “register to win” promotion was also printed on my deposit slip. So a couple days later I went to the website. What did I find? I found they Read more...
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