Lead, Don’t Hunker Down

This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, refocused their efforts, tweaked their budgets and grew, all when the economy was collapsing. I began my consulting career during the S&L Crisis and Oil Collapse in Texas and it was a very similar time. As we navigated those choppy times, every organization I worked with prospered and now you can too! This week I want to share an encouraging article by Naras V. Eechambadi, Ph.D., Quaer, called “Marketers, This is Your Time to Innovate and Lead, Not Hunker Down .” Read more…

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Elliott Cunningham is a marketing strategist and a Nashville businessman. He has also been working in the entertainment industry since 1997. Mr. Cunningham has a track record of conceptualizing, creating, developing, and marketing a variety of business concepts.

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