Can Web 2.0 go to work?

March 9, 2009 by Elliott Cunningham  
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Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In this article they have drawn six insights on how companies can best use these technologies and they identify -  Six ways to make Web 2.0 work – read article…

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