Top of My Mind

Change is Inevitable Progress is Optional Change is Inevitable Progress is Optional

Change is often discouraged or debated in organizations until there are no other options, and sometimes at great calamity.... More...

Finding Audience & Create Uncontested Markets Finding Audience & Create Uncontested Markets

I recently spoke at the Nashville City Club about Finding Audience & Creating Uncontested Markets. (Watch Video Below)... More...

Start with the End Start with the End

Many business and entities automatically assume certain outcomes and modes of operations for their given business model because... More...

Meet Elliott

Elliott Cunningham

Elliott Cunningham is a strategist with a successful track record of developing, positioning, creating and marketing a variety industries.

“The potential for market growth in this decade is unprecedented," said Cunningham. "My vision and principals have proven success at building successful companies that challenge traditional business models."


Strategic Planning • Product Introduction • Pricing
Packaging • Promotion • Advertising • Distribution
Profitable Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Marketing
Team Building Leadership

and much, much more...

Fast Company Says Major Media Should Chill Out Fast Company Says Major Media Should Chill Out

I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach your audience. But right now, major media has a problem, and it isn’t necessarily the internet. Sure, the internet has changed how print... More...

Everyone in Your Company Is in Marketing Everyone in Your Company Is in Marketing

Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great companies know that everyone is in marketing. When... More...

The Worksheet Is Not a Plan The Worksheet Is Not a Plan

Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we never hit our plan.” One company I worked with actually took 12 months to develop the budget and miraculously “hit it”... More...