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Top of My Mind

Adapting to Change Adapting to Change

Clay Shirky recently wrote a great article on Cato Unbound. What he describes in the news industry is a mirror of what has... More...

Broken Records, but Vinyl is Growing Broken Records, but Vinyl is Growing

I got an email recently from Burnside Distribution. Here’s what they said: “Physical sales of CDs continue to... More...

Fast Company Says Major Media Should Chill Out Fast Company Says Major Media Should Chill Out

I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media... More...

J Elliott Cunningham

Elliott Cunningham

Elliott Cunningham is a marketing strategist and a Nashville businessman with strong ties to the San Antonio, Texas business community. He has been working in the entertainment industry since 1997. Mr. Cunningham has a track record of conceptualizing, creating, developing, and marketing a variety of business concepts.

“The potential for market growth in this decade is unprecedented," said Cunningham. "My vision and principals have proven success at building successful companies that challenge traditional business models."

and much, much more...

Fast Company Says Major Media Should Chill Out Fast Company Says Major Media Should Chill Out

I’m a big believer that in this environment, there is no one way to get to market. Both online and traditional media work in unique ways. You need to find the right mix of both that will serve and reach your audience. But right now, major media has a problem, and it isn’t necessarily the internet. Sure, the internet has changed how print... More...

Everyone in Your Company Is in Marketing Everyone in Your Company Is in Marketing

Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same. I have worked on projects where the shipping department said “that’s not our job, that’s marketing’s job.” But Good to Great companies know that everyone is in marketing. When... More...

The Worksheet Is Not a Plan The Worksheet Is Not a Plan

Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we never hit our plan.” One company I worked with actually took 12 months to develop the budget and miraculously “hit it”... More...